Less = More
Director: Kirk Rasmussen
Advocating for a system reform through positive spending decisions, “The Real Bargain,” is an observation of the local livestock production systems in the state of Michigan, and the journey in which consumers dollars enriches their communities.
The film depicts what happens when consumers spend decide to allocate their food budget toward local, sustainable farmer rather than buying meat, dairy, poultry or eggs at the supermarket. Featuring interviews with local farmers, customers, food system experts and others interested in a sustainable food system.
As a result of the film, Sierra Club works to create learning opportunities for local consumers and political reform of the Michigan Farm Bill and Right to Farm Act.
The film has been featured in Northern Express Magazine, as the issues "top five," as well as distributing on-air through UpNorthTV as well as University of Michigan, Michigan State University, Grand Valley State University and Grand Rapids Local First.
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